In this series of nine free videos Tom Leung from Google discusses how Google optimizes its own webpages.

He talks about the free Google Website Optimizer tool and how you too can use it to maximise the conversions from your site visitors. Split testing and few tweeks here and there – adding or removing images – can this really have a major impact?

Some of the results and revelations may surprise you.

WATCH ALL NINE VIDEOS HERE

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