Bloggers are wrong if they think all they have to do is add a link to an affiliate product or their own product from a standard post on their blog!
Now that’s a bold statement that will have some bloggers jumping up and down, crushing their trilby hats beneath 
their feet as they curse “that Wizzer doesn’t know what he’s talking about.”
So before those money wizard guys who are doing well shout at me I need to explain a little.
It’s all about choice.
And it’s all about confusion & distraction.
Or rather it shouldn’t be!
If you give people too much choice they simply don’t make decisions.
Ever been to a restaurant with a really long menu?
There’ll be 3 or 4 items you’d really like – how difficult is it to make up your mind?
And what about kids in a sweet shop?
Or visitors to a blog that has adverts and links and other distractions all over the sidebars – take a look at my sidebar to see exactly what I mean.
It’s all very well providing a blog full of useful information BUT if your objective is to lead your visitors somewhere in particular, say an affiliate link, you need to resist the temptation to bury that link amongst the other distractions.
I’ve written about this subject before and I was reminded to do something for our Blogging Beginner members by a video I watched earlier made by Jack Humphrey.
Some while back I produced a template for the Mandigo Theme that enables pages to be created without sidebars – you simple select the template from the drop down list of options as you write your page. I forgot to upload the template and then watching Jack’s video that talks about this issue and explains it extremely well, I remembered I needed to do so.
Such a page should be used if you have a strong message you want to get across with a specific call to action – perhaps a follow this affiliate link or sign up for a newsletter.
Minimising the other distractions on the page is essential and studies show a substantial increase in success rates when a clean page with just one option is prevented.
I’ll let you watch the video – Jack explains it so well there’s little point me doing so again.
Click the highlighted text here to take a look at the video Jack created, my page without sidebars and download your NoSidebar template for the Mandigo theme
