Money making blogs – not only those who blog about making money but those trying to make money from whatever niche they are in – seem to make up the bulk of everything I see online.

Even those that are not overtly focused on making money tend to have a leaning towards reviews of affiliate products or are riddled with adverts or banners.

And of the millions of blogs trying to generate some kind of income I question how many even make enough to cover the domain name and hosting costs.

I’ve done no detailed research on the subject but it is clear from comments, forum posts and articles I read that it is only the few who are making any real money online from their blogs.

It’s easy to see why. There are blogs with no focus. There are blogs lost in cyber space, probably with very good content but the owners just don’t know how to drive the vital traffic to their sites. There are blogs with poor content, just thrown up in the hope something will happen.

So what has that to do with Bruce Springsteen you may ask?

I’m about to give away some clues to my advancing years here so do excuse me if I doze off while writing

I first got into Springsteen when he released Born To Run in the UK. I can’t remember the year off the top of my head and I’m guessing at 1973. That’s over 35 years ago. Not my favourite track but I bought the album and fell in love with Thunder Road. Now that’s an inspiration to venture if ever there was one:

Well the night’s busting open
These two lanes will take us anywhere
We got one last chance to make it real
To trade in these wings on some wheels
Climb in back
Heaven’s waiting on down the tracks
Oh-oh come take my hand
We’re riding out tonight to case the promised land

I’ve seen him perform at various venues including a massive sell out at the old Wembley Stadium. And each and every time he has given everything. His performances were always full of energy and passion. Whether you like his music or not it is impossible to deny he gives outstanding value for money.

And this weekend he performed at both Glastonbury and Hyde Park. He could be excused for sitting on a stool and doing an acoustic version of everything, and taking a few breaks to stretch the performance out.

So what does Bruce do? After some 30 years his following in the UK is stronger than ever – despite a few (in my opinion) – lean years where his music lost some of its bite. He stays on stage for 30 minutes longer than scheduled. He had the whole audience lapping up every song. He moved around the stage as though he was still in his twenties and he showed such passion for what he was doing it is impossible not to be affected.

Does all that just happen or does he have to work at it. Maybe a bit of preparation, maybe some practice and maybe a little belief that he’s good and people want to hear what he has to say!

And then there are those “money making blogs” chucking up a few lame posts hoping to generate some money. There is no passion. There is no preparation and as far as I can see there is no belief that anyone will ever read it anyway!

Make sure you know your audience, provide them with what they want to hear, provide it with passion and enthusiasm, provide more than expected. Prepare, learn your art and maybe you too will have a loyal following in 30 years time. People who look up to you. Are inspired by you and ultimately ensure you have money making blogs.

In case you need some inspiration (from 1976):

It’s a town full of losers
And I’m pulling out of here to win

[youtube]http://www.youtube.com/watch?v=KngiJUNdsu0[/youtube]

Wizzer

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