Question

I did a broad search for my niche and found that a lot says “not enough information” (what’s up with that?).

There were other topics I searched as well and I am having a hard time choosing something, so I am still in the reseach phase.

Question-Do we not chose a niche that has hits into the millions even though there are no adwords?

I couldn’t tell the other criteria to help us pick a niche other than the adword quantity and number of hits for that word or phrase.

Answer Provided

You actually asked some good questions.

I did a broad search for my niche and found that a lot says “not enough information” (what’s up with that?).

This happens when there aren’t enough searches to trigger the counter accurately. With Google if it doesn’t reach the minimum number of searches (they don’t tell you what it is but it is some where between 20 and 100 per month and varies with the keyword) you will get the “Not enough information”

These are usually keywords you don’t want to go after because no one is looking for it. This could also mean that the niche is too narrow to be profitable.

Do we not chose a niche that has hits into the millions even though there are no adwords?

Usually what that means is that the niche is too broad to make it profitable. For example the term Real Estate gets hundreds of thousands of searched per month. But if you use just that term the odds of you making money is very, very slim and the people that pay to place adwords ads have noticed that they are paying a lot of money for no sales.

The reason for this is that most people will not find what they are looking for if they do a search for real estate. They will end up changing the search to something like California Real Estate or Real Estate Foreclosures or something along those lines. There is just too much diversity in the real estate market to use just those words and expect them to be profitable.

Every one that has tried before has given up which should provide you with a good idea about it being too broad. In this type of situation you want to look for what is know as “Long Tail Keywords” these are keyword phrases usually three to eight words long that still get searched.

I guarantee that if you checked something like “california real estate” you will see that there are millions of searches every month, the same for “New York Real Estate” all of these count as searches for the term “Real Estate” and they really have nothing to do with each other because some one looking for California would have no interest in New York.

But you add one more word to the search like “california real estate foreclosures” and you will see the number of searched drop drastically.

It is good to have a lot of searches but you also have to look at the competition the more competition you have the harder it will be and the longer it will take for you to turn up on the first page of the search engines.

So the key thing to look for is the number of searches and the number of SERP’s (search engine response pages, the number of pages that turn up when you search the term in a search engine) the lower the number of SERP’s the easier it is to rank and the more searches the easier it is to get traffic and profit.

The idea is to find a keyword phrase that has little competition (low SERP’s) and a lot of searches.

I hope this cleared it up. But if it didn’t you know where to ask.