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Blogging for profit is the target of many but the domain of very few.

That sounded a little “Churchillian” – I only wish I had the ability with words that he did! The issue is, however, that for most people there isn’t any. Profit that is.

If you do any keyword research around the terms blogs, blogging, bloggers you’ll find so many searches being conducted each day on terms that also include words such as money, make money, profit, business opportunity. It seems there is a massive movement towards using blogs to make a profit rather than the original use – which was really little more than an online diary.

I guess places like Facebook, MySpace and services like Twitter have taken the place of blogs in the main for updates of what people did last night. “No, no, that’s really too much information thank you all the same!!“

But, despite the number of people clearly interested in making money from their blogs it is fair to say that it is still only an extremely low percentage of all blogs that actually generate any money for their owners – let alone enough to make a living.

Now here’s the revelation. Are you sitting on your chair properly – we don’t want any accidents…

Build It And They Won’t Come

There I’ve said it.

And what an utter waste of time energy and a killer of dreams that is!

Without finding a way of attracting visitors to your site you may as well give up now. I’m serious. If your objective is to make a profit with your site if you don’t find a method of driving “targeted” traffic to your blog then you are wasting your time. Yes, it may look great. Yes, it may satisfy your ego and yes your granny may be proud of you.

But “it won’t pay the mortgage or make you rich”

I’m sure you’ve seen all of the hype and promises of “avalanches” of visitors, “tsunamis” of credit card wielding hungry buyers guaranteed, only to be disappointed when there’s no substance to the claims.

Like you I’ve probably tried them all – and yes, some of them do get traffic but!

Here’s my definition of madness…

Spending an hour a day clicking on sites I have no interest in to earn credits so I can get my site put in front of people all round the world who are not interested in my site but are clicking on it to get credits so I can go to their site!!!

Perhaps, you already realise that the secret to profitting from blogging is a little deeper than just getting traffic to your site!

Your formula for making money has to be thought out in advance. Your whole business strategy needs to be co-ordinated with what you are writing about.

There are guys talking about massive sales by using Pay Per Click to generate the traffic. It’s all very well talking about the gross profits being huge but from where I’m sitting I’m not interested in turnover. Never have been. The only thing that matters is the after costs profit. The money you put in your bank account. The cash available to you to spend.

Of course, Pay Per Click works for many people and I’m not suggesting it isn’t a worthwhile method but you have to have thought it through properly and made a business decision that it is right for your particular niche or market.

Now here’s the issue for the vast majority of people looking to make money online. In fact there are two points.

1. They are not treating it like a business

2. They have little to no money available for advertising

The only way to overcome those two hurdles is to set up a repeatable “process” (a business method) that will attract interested, genuine potential purchasers of your product or service to your site for free.

1. Is that possible?

2. Is that possible when you know little to nothing about search engine optimisation?

3. Is there any way you can shorten the learning curve to search engine dominance without becoming a technical geek and spending time babbling about LSI, algorithms yawn, yawn…

The answer to all 3 of those questions is a resounding YES.

Over the next few days I’ll be talking about using categories, tags and titles and how to use your keywords in your posts to get high search engine rankings.

If you can’t wait join us now at blogging beginners . We’ll soon have you blogging for profit!

Blogging For Profit - And How You Can Get Yours

This entry was posted on Wednesday, June 17th, 2009 at 12:39 pm and is filed under blogging for profit. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.